Are People Going Out to the Movies Less?


When looking at the state of the box office for movie theaters, it’s clear that revenue has been going up over the past few years. However, ticket prices have also been skyrocketing as of late, which poses the question, are people going out to the movies at the same rate as before or are better options presenting themselves?

Are People Going Out to the Movies Less

Despite the fact that box office revenue has gone up as of late, rising by around $100 million from 2012 to 2013, moviegoer numbers have been seeing a rather steep decline. In fact, within the U.S. alone, moviegoer numbers have dropped from around 1.25 billion in 2012 to 1.2 billion in 2013. While this might not seem like such a huge drop, it represents a pattern that might not let up anytime soon, especially as there are many more convenient and less costly ways to watch all of your favorite movies these days.

Reasons Why People are Going Out to the Movies Less

While people are going to the movies less with each passing year, there are plenty of reasons as to why. For one, ticket prices have been rising consistently over the past few years, where they are simply to the point of being too expensive for moviegoers to attend on a regular basis. When looking at ticket prices today, they’ve been raised to an average of just around $8.15, as opposed to around $5.70 a decade ago. While that alone might not be indicative of fewer people going to the movies, the more accessible means of watching the latest films lends to this overall trend.

As mobile devices become increasingly popular, more people will find a way to access these movies at a cheaper price. While many people love the feeling of watching a movie on the big screen, doing so on any device that you have is a convenience that is simply too large to not account for when looking at the reasons why people are going to movies less overall. Netflix is one of the primary services that provides many of the latest movies for typical moviegoers to watch at their leisure if they can just wait a few months after it is released within theaters. With just a relatively small monthly subscription, people can watch these movies whenever they please on any device.

This also factors into repeat viewings. While many moviegoers may still go to the theater on day one to watch a new movie, they might decide not to go back and watch it again, even if it was one of their favorite films, simply for the fact that they know they can get it for cheap shortly afterwards. In fact, people can quickly go to and get info on new movie releases in their weekly feature on DVD’s and Blu-Rays to find out what to watch on Netflix or another service that week, making it easy to decide not to go to the theater.

Overall, while attendance at movie theaters is still high, the rising popularity of services like Netflix, as well as the ability to watch movies any time you want on any device you have are just a few of the many reasons that people are going out to the movies less.