Technology Today: The Social Impact

socialimpactIn the contemporary moment social media is the iteration of technology as civilization. The convergence of human intelligence with artificial intelligence first seen in the integration of machine learning, has realized a zenith in the development of Web-based platforms for social exchange.

The sharing element of social networks like Facebook, Twitter, and Google+ offers professionals, friends, customers, and partners a new landscape of connectivity, interaction, and advocacy. New technologies supporting social media apps, turn every mobile smartphone or device into a social platform.

Social media now defines personal identity and corporate brand. The interface of social media in everyday social interaction is not only valuable; it is a key site of knowledge sharing and capitalization.

The advancement of the social networking event in virtual space elaborates on the global potential of personal and professional identity, and with it, association and referral. Friends and peers are in on the game as well. Co-mingling in social media is the perfect during downtime or on the go.

The 5 Major Social Impacts to Technology

1. Interaction
Social media is a space for exchange. Since the introduction of social media, the potential for emotional, cultural, intellectual, professional and financial transaction has been realized on a massive scale. Overriding time and space constraints in asynchronous chat, post, and news features, people across the planet are able to stay in touch.

2. Learning
Knowledge sharing is perhaps the most critical result of social media participation. Social media fosters literacy, as well as introduction to summary information about news, research, ideas, innovations and opportunities.

The trend in social media analytics has contributed to the general statistical knowledge of users as well. A great place to leverage learning about metrics, social media offers a friendly, comfortable environment to learn about both qualitative research, and quantitative analysis.

3. Marketing
The professionalization of online marketing has largely relied up on social media as a vehicle for integrated content. One of the best sources of reach and conversion of visitors to customers via SEO and PPC click advertising clicks, social media reinforces brand identity, and allows marketers to build their constituency base far faster than with traditional campaign strategies.

Monitoring and tracking of marketing performance in social media analytics contributes to knowledge about advertising performance, as well as consumer segmentation. This consumer-centered approach has increased customer equity through interaction and feedback. Marketers take social media participants seriously. The result is profit.

4. News
The transformation of traditional news sites to social media spaces of engagement has blurred the lines between reporter and readership. Major news sites now host contributing writers alongside official staff. While there is some question about the credibility of some sources, the overall outcome is a real-time Socratic forum. Add news feed capabilities in social media, and the rest is anyone’s history.

5. Advocacy
New technologies stood behind the Arab Spring. Social media in mobile has enhanced the opportunities for advocates to generate on-site news and opinion about the transformation of political events.

Social media assets now permeate almost all of our public and private relationships. It is not to wonder that the value placed on a social media profile has come to assume that of a ‘presence’. More than a ghost in a machine, social media profiles stand as independent consumer units within online marketing campaigns.